Armadillo Amore Name Origin - What's in Our Name?

armadillo name origin story

Hey guys, it's MK here, founder of Armadillo Amore! For our first blog post, I wanted to tell you some of the reasons why Armadillo Amore is named Armadillo Amore. 

I often have received strange looks and even laughter when I have told people the name of the store. This likely because the armadillo is often considered a pest in the United States.

The armadillo is an unlikely hero, I admit that!

armadillo
This cute little guy is a Screaming Hairy Armadillo, as seen in the Smithsonian's National Zoo. (Source)

In my life, I have often felt like an armadillo, wanting to curl up in a ball and hide. Hide from difficulties in life, hide from conflict with other people, hide from sadness and suffering. 

But the armadillo is not only about hiding.

hiding in the sunflowers
Hiding in the sunflowers... Enough hiding! Let the sunshine in! (Source)

After doing some research, I discovered that armadillos are resilient survivors and prolific diggers. In Spanish, armadillo means “little armored one.” This special animal is strong on the outside, but tender and vulnerable on the inside.

As a spirit animal, the armadillo is seen as a message for the Seeker to set healthy boundaries - a symbol of protection and safety. 

armadillo in the grass

An armadillo in action - exploring her surroundings, expanding her horizons! (Source)

When I created Armadillo Amore in 2016, it was time for me to step out into the world. To uncurl myself from the little ball I was hiding in, and to show everyone the vulnerable heart within.

This is our mascot Aiko the Armadillo.

aiko the armadillo mascot logo

She has a tough purple amour on the outside. But on the inside, she has a sweet pink heart, full of love that she is ready to share. Aiko means "little loved one" in Japanese.

As a person goes through life, she must be strong but tender. My goal with Armadillo Amore is to support you on your spiritual journey through life!


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